Too old to die young
HAM x Petri Ala-Maunus x Pispala
the beginning
Welcome to a parallel universe where a lonely footballer enters a techno goth rave scene in the 90's Berlin.
we are one
Hundreds of faces in the mass. Looking for each other. Looking into each other. Looking into oneself. Untill all become one.
taking notes
Hundreds of pages through time. Learning from each Déjà vu. Growing in the eye of the storm.
Stop into the moment
Clear a circle in the steamed up window and see the beauty of the past, present and future.
Embrace your power
Head held high. United in love. Rave like a 90's techno goth footballer that found their voice.
In the end
We are already too old to die young.
The HAM x Petri Ala-Maunus collection is made in collaboration with HAM Helsinki Art Museum in connection with Petri Ala-Maunus ja Mauno Markkula: Palava Taivas exhibition.
Credits
Artwork - Petri Ala-Maunus
Fashion designer - Lauri Järvinen
Art photography - Lenni Liekkinen
Product photography - Jussi Palojärvi
Models - Antonella Ermina, Xiao, Jerker & Isla